How to open a legal casino

how to open a legal casino

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How To Open A Legal Casino Video

A Look Inside Illegal Gambling

PayPal is probably the most widely known and accepted e-wallet provider but firms such as Neteller and Skrill are becoming increasingly popular.

The traditional option of wire transfer is also still very much available. Having as many payment options available as possible on your casino site is obviously the best option to attract customers.

Be aware that there will be fees associated with all of these payments. In terms of merchant services, credit and debit cards attract high fees but are ubiquitous, and offer security for both casino and customer.

Neteller and Skrill offer a similar service to PayPal and have become a preferred payment solution for many customers.

You'll still want to accommodate the major providers such as PayPal and credit cards simply because their presence acts as a trust signal in its own right.

Not having these options on offer can actually harm your overall credibility. When it comes to offering wire transfer, you'll need to factor in that these transactions take longer to process, though the associated fees are much lower.

It's a potentially very useful option if you're, for example, focusing your casino on the Asian market where options such as e-wallets may not be as widely available due to geographical restrictions.

The final option to consider for payments are prepaid cards. This is a relatively new class of payment options where companies such as PaySafe are leading the way and making increasing inroads into the market.

They're a very convenient option for certain classes of customers so you should consider offering them as an additional payment method on your casino site.

For legal reasons, your casino needs to be licensed. There are two main types of online casino jurisdiction for you to choose from: As a budding online casino operator, your first licensing decision is to decide which jurisdiction you wish to operate under.

This is an important choice and there are numerous factors involved that you'll need to consider in terms of how your casino runs, your profitability, and the startup costs you face.

You'll find different rules associated with what you can offer and to whom when it comes to licensing. For instance, some jurisdictions will expressly forbid allowing residents of the United States to gamble at casinos under their regulations, whilst others do not offer any restrictions at all.

Tax is another aspect to consider, some offer tax free status to the offshore entity that runs the casino, where others do not. The cost of the license and amount of bureaucracy involved can also vary widely between countries.

The final point to bear in mind and one that many prospective owners foolishly ignore is perception — what does the location say about your casino?

Casinos based in Gibraltar or the Isle of Man, for example, carry an association of reliability and security due to the tight controls over operational and fiscal activities that are in place there.

All of the factors we've mentioned above can make a significant difference to the feasibility and day-to-day operation of your online casino so you should be sure to carry out thorough research before committing to a particular decision.

Also bear in mind that the licensing process itself can take a considerable amount of time, anywhere from two months to a year depending on your choice of location.

In Malta, for instance, it usually takes six months for an application to be finalised and a license issued. The costs of licensing begin at the application stage where the majority of options come with a large advisory and legal bill attached.

The amounts here can vary and will depend on your history and the complexity of your casino operation.

You'll then also need to factor in the cost of your equipment and other expenses such as web hosting.

As with all of our points, you'll need to do extensive research as the cost variations you'll find are large.

You'll also need to set up a company in the jurisdiction of the licensing authority. Options available here vary considerably.

Some territories require at least one resident of the country to hold a position amongst the management, others require a set number of employees, and others still have no restrictions at all.

The key here is to make sure you fully understand, and comply, with all the requirements, as not doing so will see your license disappear and potentially leave you with nothing.

Make sure you fully research the legal implications of each option you're considering. You'll obviously need staff for the day-to-day running of your casino.

Areas you'll need to consider include customer support staff, technical staff depending on your setup. You'll also need to make a hefty initial banking deposit to cover any large wins as you can never be sure when these will occur and need to be covered at all times.

Another operational concern that you'll need to deal with is that of security. Depending on which software provider you go with for your online casino, much of the heavy lifting may already be taken care of, but you'll still be responsible for making sure financial and technical security systems and processes are in place and for monitoring possible threats.

There's no getting around it, marketing your casino is essential. With the marketplace becoming ever more crowded, marketing is assuming an increasingly important role in terms of attracting a solid customer base.

One of the most popular marketing tactics in the industry is going down the affiliate marketing route. This is where affiliates market your casino on your behalf and receive a fee based on how many customers they can attract to your casino.

How this fee is arranged varies considerably. Some pay a fee per new customer, but the general arrangement is a percentage of what revenue the new customer generates.

These percentages can be quite high. Affiliates use a variety of techniques to obtain new customers for your casino. The majority of them will employ a website and domain of their own that they use SEO techniques and other marketing solutions to promote.

Using trackable ads and links, these sites then direct the customers to your site. Recruiting affiliates can be tricky but you'll see that most casinos have a link to their affiliate scheme listed prominently on the main page.

The best affiliates are usually experienced players who understand the market, but you can also use specialty affiliate websites to recruit, or even attend conferences and recruit gambling aficionados that way.

Aside from the affiliate system, you will also need to market the casino yourself, via SEO, SEM and other online marketing techniques.

This can be done in-house or via specialist companies that will promote your site for you. Be sure to fully research any third-party companies you're considering employing as some less than reputable outfits use underhand marketing techniques that can damage your brand over the long term.

If all this sounds far too expensive and involved, and for many it will be, you are probably wondering if there are any alternatives.

The first is the so-called white label casino option. In this instance, the casino provider covers all aspects of the infrastructure, including licenses, software, payment processing and so on.

You simply pay them a fee for the casino itself and then an ongoing percentage of the profits. This is a great way to dip your toe into the online casino world, and is considerably cheaper than any other option out there.

Besides the attractive design and a set of popular games, a quality product shall also include a reliable gaming platform which allows for effective management of casino business and includes the following components:.

Professional suppliers always take the responsibility for the full technical support of the after-launch product operation.

The software package that includes all of the above components might be on the upper edge in terms of costs, but the financial investments are worth it because as a result you get a reliable partner ready to support you during the whole project life cycle.

Be aware of the fact that buying a cheaper solution might result in double spending in the future. An effective marketing strategy is a key point to online casino success.

At this stage it is strategically correct to make a rigid competitors research. First of all, it will provide you with a full picture of the market: Using the method of benchmarking plays perfect for the good of online casino success, and what is more important, it is free.

Plan your marketing strategy by adapting the best practices of promotion, advertising, and brand development.

If a company starting an online casino is operating land-based gaming business, it is crucial to bring the existing clients to play in Internet casino by offering attractive bonuses and thus developing loyalty and respect to the website.

Any know-how are always welcome but be aware of wrong calculated ideas from the mathematical point of view.

The next move is to contact internet marketing companies or individuals specializing in online gambling: SEO agencies, email marketing companies, media resources providing casino overviews, etc.

This will help define the best offers on the market and choose the right partners before the website is ready to launch.

At this stage, it is also time to think about your future bonus policy and affiliate marketing strategy, as well as check if the selected software provides the appropriate technical opportunities.

The best option for startup companies is to set the budget at least for the first year of operation, whereas for experienced companies who are entering the igaming market, the budget shall be defined for as long as possible.

If you are a startup-company you have to understand that your costs will be higher. Your goal is to earn trust of players from the beginning.

Existing land-based brands already have trust. Below there is an approximate expenses separation a future casino owner shall have in mind while developing a detailed budget within a business plan.

At the pre-launch stage the biggest budget share shall be devoted to software set-up in order to provide future users with quality product.

But after the launch it is vitally important to address half the funds to casino marketing and promotion.

The time frame for online casino launch depends on both, business owner and software provider. Usually it takes up to 3 months for the provider to set up the software.

It includes web site design, platform and games set up, custom settings and possible individual features. The business owner may speed up the process of launch by providing regular feedback to all questions that designers and programmers might have.

Any issue can be resolved if discussed in time. Setting legal and financial infrastructure is the task that only the business owner can accomplish.

In SoftSwiss we provide consulting services best options, contacts, etc. You will have to collect a bunch of documents for lawyers and banks like certified passport copy, utility bill copy, certificate of non-criminal records….

The secret of the most popular and successful online casino success and popularity is not about the top-notch design or billions of games included.

The best online casinos are simply designed and contain games on average at the beginning. The secret is in responsible marketing strategy implemented on all stages of the project.

Online casino market is an extremely competitive one: Thus, a company has only one chance to win the fierce race among competitors.

Microgaming has constantly adapted over the years to stay ahead of the competition, with a constant goal of offering customers the best possible online gaming experience.

Their product suite isn't limited to online casino games either — Microgaming also offers sportsbook betting software and land-based casino software options.

Microgaming provide the highest standards of security and transparency so users can rest assured the tables are never rigged against them.

Founded in , the company has continuously focused on state-of-the-art technology to ensure the best gaming experience for all.

Playtech's software is available for all types of devices, so your casino will be covered across all options for web browsers, downloadable games and mobile devices.

Playtech offers single accounts that are guaranteed to work across all options seamlessly and also enjoy an excellent reputation for security.

When you're on the hunt for online casino software, RTG is usually one of the first names that pops up. This company offers something for everyone, with options available for everything from poker games and sports betting software to free mobile software.

RTG has earned a reputation for reliability and trustworthiness over the years, along with providing consistently innovative and entertaining gaming solutions.

The three names we've covered above are by no means the only options out there but they are some of the most established and all have world-class reputations for reliability and security.

If you're considering other providers, be sure to do your due diligence and research their offerings thoroughly. Once you've selected a provider, you will be faced with costs to get things up and running.

There are two types of contracts available that you should know about. The first one is direct and complete purchase of the software.

This isn't usually available from larger suppliers such as the ones we've highlighted above. Some smaller providers will, however, sell you the entire software package which leaves you free to run it yourself, with no additional fees, and keep all the profits.

There are a few downsides here to bear in mind. The main ones are that these tend to be smaller companies without the broad range of games that are needed to compete in an ever more competitive market, and you'll be responsible for all of the upkeep yourself.

The second method — and the one used by all the major companies — is a monthly licensing fee for the software, plus a percentage of the profits you make on top.

Given the costs, choosing which provider to go with is obviously a decision you do not make overnight, and there are several key considerations to work through.

The range and quality of games on offer are obviously of paramount importance so you'll want to spend a considerable amount of time going through what's on offer.

You'll also want to factor in which jurisdictions they support and other aspects of the license such as whether they support tie-ins with land-based casinos and what type of customer support is bundled in.

Regardless of which option you go for, you'll have to be prepared to invest a significant amount of money but it is still very much worth breaking down the differences between various providers to make sure you're getting the best possible value.

The next decision you face concerns payment infrastructure. PayPal is probably the most widely known and accepted e-wallet provider but firms such as Neteller and Skrill are becoming increasingly popular.

The traditional option of wire transfer is also still very much available. Having as many payment options available as possible on your casino site is obviously the best option to attract customers.

Be aware that there will be fees associated with all of these payments. In terms of merchant services, credit and debit cards attract high fees but are ubiquitous, and offer security for both casino and customer.

Neteller and Skrill offer a similar service to PayPal and have become a preferred payment solution for many customers.

You'll still want to accommodate the major providers such as PayPal and credit cards simply because their presence acts as a trust signal in its own right.

Not having these options on offer can actually harm your overall credibility. When it comes to offering wire transfer, you'll need to factor in that these transactions take longer to process, though the associated fees are much lower.

It's a potentially very useful option if you're, for example, focusing your casino on the Asian market where options such as e-wallets may not be as widely available due to geographical restrictions.

The final option to consider for payments are prepaid cards. This is a relatively new class of payment options where companies such as PaySafe are leading the way and making increasing inroads into the market.

They're a very convenient option for certain classes of customers so you should consider offering them as an additional payment method on your casino site.

For legal reasons, your casino needs to be licensed. There are two main types of online casino jurisdiction for you to choose from: As a budding online casino operator, your first licensing decision is to decide which jurisdiction you wish to operate under.

This is an important choice and there are numerous factors involved that you'll need to consider in terms of how your casino runs, your profitability, and the startup costs you face.

You'll find different rules associated with what you can offer and to whom when it comes to licensing. For instance, some jurisdictions will expressly forbid allowing residents of the United States to gamble at casinos under their regulations, whilst others do not offer any restrictions at all.

Tax is another aspect to consider, some offer tax free status to the offshore entity that runs the casino, where others do not.

The cost of the license and amount of bureaucracy involved can also vary widely between countries. The final point to bear in mind and one that many prospective owners foolishly ignore is perception — what does the location say about your casino?

Casinos based in Gibraltar or the Isle of Man, for example, carry an association of reliability and security due to the tight controls over operational and fiscal activities that are in place there.

All of the factors we've mentioned above can make a significant difference to the feasibility and day-to-day operation of your online casino so you should be sure to carry out thorough research before committing to a particular decision.

Also bear in mind that the licensing process itself can take a considerable amount of time, anywhere from two months to a year depending on your choice of location.

In Malta, for instance, it usually takes six months for an application to be finalised and a license issued.

The costs of licensing begin at the application stage where the majority of options come with a large advisory and legal bill attached.

The amounts here can vary and will depend on your history and the complexity of your casino operation. You'll then also need to factor in the cost of your equipment and other expenses such as web hosting.

As with all of our points, you'll need to do extensive research as the cost variations you'll find are large. You'll also need to set up a company in the jurisdiction of the licensing authority.

Options available here vary considerably. Some territories require at least one resident of the country to hold a position amongst the management, others require a set number of employees, and others still have no restrictions at all.

The key here is to make sure you fully understand, and comply, with all the requirements, as not doing so will see your license disappear and potentially leave you with nothing.

Make sure you fully research the legal implications of each option you're considering. You'll obviously need staff for the day-to-day running of your casino.

Among the well-known companies, which have implemented a white label casino software we can name CasinoShare.

It gave an opportunity to young businessmen to open new casinos equipped with slots of the Microgaming company. The parent company offers its package of services to a new casino, which includes: The subsidiary is able to operate under its own domain name and its own brand, to launch a website with a package of bonus programs and promotions using a unique design and graphics.

Thus, a new operator appears on the market. The cost of such service can vary from one to ten thousand dollars, and also manufacturers can offer White Label for free e.

However, the price can be changed if such subsidiary will need additional services. The White Label scheme usually brings a subsidiary company from 40 to 60 per cent of the revenue, but still it depends on the amount and quality of services.

In such a case commissions for payments, bonuses and prizes, which players have won, are paid by the operator-seller.

This is followed by the appearance of a clear profit received from gambling activities. First of all it is a possibility of a quick launch of your new online casino — it will take only several days without spending time on obtaining gaming license of creating a working scheme.

Of course, to make it possible you need to have an already fully-made website. Moreover, the manufacturer himself will customize a content management.

Second advantage is small investments. The third plus is the usage of software of the highest quality. Besides, games and betting products, which were made by professionals, are not so easy to buy, especially when you do not have a blown product.

The fourth advantage is that the risk of large winnings reduces to zero. White Label makes operators not to be obliged to payout jackpots, because it is one of the terms of a contract — big wins are paid by a "parent" company.

The operator is responsible only for the bonuses and prizes, and this amount is usually set by himself at the stage of signing a contract.

According to research made by experts, it is big winnings which become a cause of the failure of a new gambling project. Another important factor is a presence of a professional technical support.

Operators know how necessary it is, because the support of players brings a good or bad reputation to a website. It is good only at the beginning of cooperation, because major companies have qualified, knowledgeable and able to work in the field of gambling professionals working for them, however, when the operator itself will gain experience and its own good specialists, there may appear disputes between two parties.

Besides, this is how it can see a serious approach. Another essential factor is the availability of money that operator is going to need to promote his website and also the product of a manufacturer.

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